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Logos & wordmark

Our wordmark, lockup and Dr. Bubbles mascot play distinct roles in how the Snorkel brand is expressed. On this page you will find the most commonly used variations, notes on usage, and files for download.
Download logo
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Snorkel Wordmark

The Snorkel wordmark is our primary logo, and should be your go-to for most use cases.
The wordmark is based on a modified version of the DIN typeface, with custom ascenders and ligatures.

Color variations

The wordmark comes in two versions, for use against either light or dark backgrounds. Please ensure that the wordmark always has enough contrast to stand out, and avoid placing it on patterned or detailed background imagery.
Download here
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Minimum sizing

Please check that our logo is at least 80 pixels wide for digital, or 16mm wide for print applications to ensure legibility.
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Clearance

Our wordmark needs room to breathe and should not be crowded out by other content. This is particularly important when used with other logos.
Please allow for a minimum space of the x-height (the height of lower case letters) around the wordmark.
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Misuse

In most cases you should follow this one golden rule and you won’t have to worry about irate designers protesting outside your house:

Don’t change the wordmark in any way - no stretching, no effects, don’t change the colors and don’t try to recreate it in any way.

Just for emphasis, here are a few examples of how not to use the wordmark:

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Don’t recolor the logo
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Don’t use the wrong version on your background
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Don’t rotate the logo
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Don’t stretch or distort the logo
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Don’t reproduce the logo using our brand font
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Don’t reproduce our logo using any other font
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Don’t use the logo over detailed or densely patterned backgrounds
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Don’t cover up faces or image focal points
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Mascot (Dr. Bubbles)

Meet Dr. Bubbles, our loveable mascot representing the playful side of the Snorkel brand.
While Dr. Bubbles' charm can endear it to audiences, it should only be used in a context where the Snorkel brand is clearly established, never standalone.

Color variations

Dr. Bubbles comes in three versions, a full color version and monochrome versions for use against either light or dark backgrounds. Please ensure that the logo always has enough contrast to stand out, and avoid placing it on patterned or detailed background imagery.
Download here

Please note:
Unlike the Snorkel wordmark, Dr. Bubbles has key design differences depending on the background they are being used on. Please note that a dark background version cannot ever be recolored to work on a light background (and vice versa) as the designs are different.

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Full color
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Monochrome (dark background)
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Monochrome (light background)

Usage

As with our wordmark, in most cases you should follow this one golden rule and you won’t have to worry about irate designers protesting outside your house:

Don’t change the logo in any way - no stretching, no effects, don’t change the colors and don’t try to train an octopus to wear a snorkel (please, they hate that)

Just for emphasis, here are a few examples of how not to use the logo:

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Don’t recolor any part of Dr. Bubbles
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Don’t ever invert Dr. Bubbles to fit your background
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Don’t use Dr. Bubbles standalone, make sure the context is clearly Snorkel related
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Don’t stretch or deform Dr. Bubbles in any way
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Don’t use monochrome Dr. Bubbles on detailed or densely patterned backgrounds
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Don’t use the color version of Dr. Bubbles on a dark background.
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Snorkel Lockups

There are two versions of the Snorkel lockup combining the Dr Bubbles mascot with the Snorkel wordmark - a horizontal and a vertical layout.
The lockups should only be used on those occasions where the wordmark on its own might be a little sterile or you want to show off Dr. Bubbles - a conference stand graphic or swag would be good use cases.

Color variations

The Snorkel lockup comes in four color variations, two full color versions and two monochrome versions for use against either light or dark backgrounds. The ‘Full color alt’ version is intended for use where a darker background makes the wordmark less legible.
Please ensure that the logo always has enough contrast to stand out, and avoid placing it on patterned or detailed background imagery.
Download here

Please note:
As shown above, the Dr. Bubbles part of the lockup has key design differences depending on the background they are being used on.
Please note that a dark background version cannot ever be recolored to work on a light background (and vice versa) as the designs are different.

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Full color (Light background)
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Full color alt (Medium background)
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Monochrome (Light background)
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Monochrome (Dark background)

Minimum sizing

Please check that our lockup is at least 120 pixels wide for digital, or 24mm wide for print applications to ensure legibility.
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Clearance

As with our wordmark, our lockup needs room to breathe and should not be crowded out by other content. This is particularly important when used with other logos.
Please allow for a minimum space of the x-height (the height of lower case letters) around the outer edges of the lockup.

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Misuse

In most cases you should follow this one golden rule and you won’t have to worry about angry designers camping outside your house:

Don’t change the lockup in any way - no stretching, no effects, don’t change the colors and don’t do anything weird with it

Just for emphasis, here are a few examples of how not to use the lockup:

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Don’t change the size of any elements
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Don’t change any colors
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Don’t rotate the lockup or any elements within
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Don’t use the ‘Full color alt’version of Dr. Bubbles on a dark background.
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Outdated logos

A common issue with Snorkel being mentioned in press releases and even some internal messaging, is that we are seing the outdated ‘Snorkel’ research project logo being used to represent Snorkel AI.


Please help us identify and correct this incorrect usage wherever you see it.

Below are some tips to help identify outdated logos.

Key differences

Here are some key differences to take note of when checking if your logo is up to date:

Dr Bubbles
You will notice that the new Dr. Bubbles mascot has less detail - for example there are no bubbles, no shading or suckers on their tentacles. You will also notice that the lines on the new Dr. Bubbles are thicker and use more vibrant colors.

Wordmark
This one is a little harder to recognize, but there are two key differences to look for: The new wordmark uses an upper-case ‘S’ and has a modified ‘el’ ligature - which means they are connected into one shape.

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Questions?

Missing something? Got a burning desire to know more about our brand thinking and deeper conceptual framework? We’re here for you!
Get in touch